Bonaqua's latest commercial, 'Karaoke,' positions the beverage brand within a vibrant, nostalgia-infused setting. The film unfolds inside a retro-styled living room, where a central character enjoys the product under moody purple lighting and the glow of vintage television monitors.
The project leans into 1980s aesthetic markers to craft its visual narrative, utilising live-action technique to capture the energy of a domestic gathering. With creative leadership from the team at Publicis Italy, the production features an immersive, character-driven atmosphere that centres on the product experience.
