Bonaqua
Karaoke
Brand
ProjectKaraoke
Date
Dec 2024
Description
Bonaqua brings a nostalgic energy to its latest campaign, 'Karaoke'. The commercial centers on a living room scene that leans into an 1980s aesthetic, utilizing mood lighting and vintage monitors to frame the brand within an informal social setting. Developed by Publicis Italy, the live-action spot follows a narrative thread involving a diverse group gathering around a television. The production features a blend of atmospheric purple tones and string lights, resulting in a moody visual approach that balances the product within a retro-styled environment.
Style
Horizontal, Commercial, Moody, 1980s
Industries
Beverages
Color
Burgundy
Pure White
Royal Blue
Background
Living Room
Context
TVC / TV Commercial
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