The Boden Summer 2025 campaign presents a series of editorial portraits and lifestyle imagery that captures a relaxed, coastal aesthetic. Photographed by Ryan Brabazon, the project highlights seasonal resort wear, including patterned swimwear, linen tailoring, and versatile summer dresses.
Featuring model Lary Muller, the visuals lean into a warm, nostalgic palette. Each frame is captured using analogue film techniques, emphasising natural light and authentic grain to create a soft, sun-drenched atmosphere that focuses on textile detail and coastal textures.
