Boden: Boden Summer 2025
Brand
Date
May 2025
Description
The Boden Summer 2025 campaign presents a series of editorial portraits and lifestyle imagery that captures a relaxed, coastal aesthetic. Photographed by Ryan Brabazon, the project highlights seasonal resort wear, including patterned swimwear, linen tailoring, and versatile summer dresses. Featuring model Lary Muller, the visuals lean into a warm, nostalgic palette. Each frame is captured using analogue film techniques, emphasising natural light and authentic grain to create a soft, sun-drenched atmosphere that focuses on textile detail and coastal textures.
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