Boden
Boden Summer 2025
Brand
ProjectBoden Summer 2025
Date
May 2025
Description
The Boden Summer 2025 campaign presents a collection of resort and summer fashion through an editorial lens. Photographed by Ryan Brabazon, the imagery features model Lary Muller and supporting talent against sun-drenched coastal settings, leaning into a consistent aesthetic of warmth and ease. The series utilises analogue film techniques, characteristically marked by grain and soft, natural light, to highlight the patterns and textures of the apparel. The visual language remains grounded in lifestyle-focused compositions, emphasising the collection's relaxed, seasonal appeal through candid posing and earthy, outdoor environments.
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