Boden Boden Summer 2025 2025

Description

Three women pose together outdoors on a sunlit stone slipway for the Boden Summer 2025 campaign. The model on the left wears a blue-and-white swirl patterned bikini top paired with light blue wide-leg linen trousers while holding a woven straw tote. The center model wears a matching patterned two-piece bikini set, while the model on the right is styled in a blue-and-white vertical striped midi shirt dress with a waist tie, holding a striped beach towel. The background features rustic wooden poles, small boats, and sun-drenched hills under bright natural light.

Style

Vertical, Commercial, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Rocky Coast

Context

Advertising Campaign