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Bobbi Brown: BOBBI BROWN LUXE CASHMERE LIP

Brand
Bobbi Brown
Date

Aug 2025

Description

Bobbi Brown introduces the Luxe Cashmere Lip collection through a series of refined commercial portraits and product close-ups. The campaign features model Maya Stepper, with imagery captured by photography duo Melanie + Ramon. The visual language leans into a clean, minimalist aesthetic, employing beauty light to emphasize skin texture and the velvety matte finish of the product range. The photography alternates between stark, neutral studio backgrounds and intimate, warm-toned settings featuring rich velvet textiles. Throughout the campaign, the execution maintains a focus on polished styling and professional cosmetic presentation, utilizing soft, directional lighting to highlight the metallic gold packaging and saturated lip colours.

Style

Commercial, Clean, Vertical, Polished

Techniques

Beauty Light

Industries
Cosmetics
Background

Grey Seamless

Context

Advertising Campaign

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