BMW, MINI: Sphere
Date
Nov 2023
Description
BMW and MINI present Sphere, a cinematic outdoor installation set against an urban cityscape. The project utilizes a large-scale hemispherical display to project high-fidelity, luminous animations that transition into the reveal of a compact vehicle model. Captured with drone footage, the display integrates into the surrounding environment of illuminated buildings. The project features production by Laundry Service, with agency support from Pereira O'Dell and media strategy by Universal McCann.
Style
Horizontal, Cinematic, Futuristic
Techniques
Drone footage
Industries
Color
Powder Blue
Crimson
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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