Logo
  • Home
  • ·Media
  • ·Sphere BMW MINI Las Vegas Sphere project aerial video

BMW, MINI Sphere 2023

About

This aerial video captures an outdoor nighttime display on the large hemispherical Sphere structure in an urban cityscape. The spherical screen projects a luminous, animated character that transitions in color before revealing a compact vehicle model. Surrounding illuminated buildings and city lights complete the night-time urban backdrop. The video was created for the Sphere project featuring branding by BMW and MINI, with production and agency contributions from Pereira O'Dell, Laundry Service, and Universal McCann.

Brand

BMW, MINI

Project

BMW, MINI Sphere 2023

Keywords

las vegas spheresphere buildinganimated characterbmw mini carmini vehicle

Credits

Pereira O'Dell
Agency / Creative
Laundry Service
Production
Universal McCann
Media

Styles

HorizontalCinematicFuturistic

Techniques

Drone footage

Industries

Luxury Automotive

Background

Street

Context

Advertising Campaign
TVC / TV Commercial
Similar media
Glowing holographic human heart projection on a grand theater stage viewed from an auditorium audience
A completely black image frame with no visible subjects, objects, or details.
Solid black frame with no visible content or detail
Colorful curved festival installation structure with circular screen displaying Vivid Sydney text in front of Sydney Opera House
Large illuminated digital billboards displaying Genesis luxury vehicles mounted on a modern glass building exterior at night
Pink stuffed toy rabbit leaning out of the passenger side car window with long ears blowing in the wind during a scenic drive
Shaggy dog sitting in the driver seat of a blue car with a standing electric fan pointed at the window