BMW, MINI Sphere 2023

About

This aerial video captures an outdoor nighttime display on the large hemispherical Sphere structure in an urban cityscape. The spherical screen projects a luminous, animated character that transitions in color before revealing a compact vehicle model. Surrounding illuminated buildings and city lights complete the night-time urban backdrop. The video was created for the Sphere project featuring branding by BMW and MINI, with production and agency contributions from Pereira O'Dell, Laundry Service, and Universal McCann.