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Brands
BMW MINI
ProjectSphere

BMW, MINI Sphere 2023

Associated creatives

Pereira O'Dell
Pereira O'DellAgency / Creative
Laundry Service
Laundry ServiceProduction
Universal McCann
Universal McCannMedia

Tags

las vegas spheresphere buildinganimated characterbmw mini carmini vehicle

Description

This aerial video captures an outdoor nighttime display on the large hemispherical Sphere structure in an urban cityscape. The spherical screen projects a luminous, animated character that transitions in color before revealing a compact vehicle model. Surrounding illuminated buildings and city lights complete the night-time urban backdrop. The video was created for the Sphere project featuring branding by BMW and MINI, with production and agency contributions from Pereira O'Dell, Laundry Service, and Universal McCann.