Blue Chew
Group Chat
Brand
ProjectGroup Chat
Date
Jan 2026
Description
The campaign for Blue Chew, titled Group Chat, presents a cinematic commercial spot set within a stylized medieval council scene. Featuring a deliberate, atmospheric aesthetic, the production utilizes warm candlelight to contrast against the dark stone walls of a period-inspired banquet hall. The project channels a moody, narrative-driven tone through its live-action execution. Production was led by CANADA Los Angeles with production services by Solent. Additional post-production and VFX expertise was provided by Company 3 LA and Better Sax, while the sound and music components were handled by The Den Editorial and Howdy Sound.
Style
Horizontal, Cinematic, Moody, Warm
Color
Navy
Background
Place of Worship Interior
Context
TVC / TV Commercial
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