Blauer: "Boat" Blauer SS26
Brand
Date
Apr 2026
Description
Blauer’s SS26 'Boat' campaign captures the brand’s latest outerwear collection against a nautical backdrop. The editorial footage features a diverse cast interacting across a marina, emphasizing movement and layered apparel. Produced by James McClintock, the project utilizes high-contrast monochrome cinematography and vintage film styling. The visual narrative leans into a cinematic aesthetic, grounding the seasonal pieces in a maritime setting.
Style
Editorial, Horizontal, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Background
Docks
Context
Advertising Campaign
Associated creatives
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