Blauer presents its FW25 collection teaser, focusing on the architectural utility of its latest winter outerwear. The campaign captures a series of jackets and puffer coats through a monochrome lens, highlighting technical garment details against industrial concrete settings.
Directed by Consulate, the project utilizes high-contrast, black-and-white grading to define texture and form. The film, which features production by James McClintock, relies on fluid motion and rapid cuts to emphasize the functionality of the seasonal range.
