Quang San Art Museum: Brand Identity

Aug 2025

The brand identity for the Quang San Art Museum, led by M — N Associates, merges contemporary graphic design with the institution’s collection of Vietnamese art. The project establishes a cohesive visual system characterized by minimalist typography, geometric architectural icons, and a warm, earthy color palette. The execution spans digital and physical touchpoints, including a clean UI navigation system, detailed corporate stationery, and large-format exhibition posters. Technical layers emphasize the museum's heritage through motion graphics that mask archival paintings and textures behind bold typographic forms. The identity utilizes clean vector layouts and precise spatial grids to maintain institutional prestige. Photography by Wing Chan and videography by Lâm Uy Huỳnh document the integration of these graphic elements within the museum's architectural space and across a variety of printed collateral, including canvas totes and guidebooks.

Horizontal, Commercial