Bingle
Horses
Brand
ProjectHorses
Date
Jan 2025
Description
Bingle’s 'Horses' commercial spot presents a cinematic, live-action take on the insurance brand's service. The film features a man balancing atop two galloping horses on a beach, engaging with his smartphone against the coastal backdrop. Executed with a desaturated color palette and soft natural light, the work centers on a distinct visual narrative. Creative production was handled by Rabbit, with agency duties led by Droga5 ANZ, part of Accenture Song. Post-production and visual effects were provided by Method Studios Sydney and Blackbird, while the sound and music were composed by Song Zu.
Style
Horizontal, Commercial, Desaturated
Techniques
Natural light
Industries
Insurance
Color
Pure White
Beige
Jet Black
Background
Sandy Beach
Context
TVC / TV Commercial
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