BIG W

Toys for Joy

Brand

Date

Dec 2024

Description

BIG W launches the Toys for Joy retail campaign, featuring a whimsical musical ensemble comprised of toy figures and plush characters. The commercial utilizes intricate stop-motion animation, bringing a cast of action figures to life as they perform on an illuminated stage. Developed by M&C Saatchi Australia Group, the production leans into a retro aesthetic, pairing nostalgic character designs with a vibrant, high-energy stage performance. Production and post-production were handled by Resolution Design, with sound and musical arrangement provided by MassiveMusic Sydney. The creative employs CGI and 3D render techniques to maintain a fluid, rhythmic quality across the vertical-formatted video.

Style

Humorous, Vertical, Commercial, Retro

Techniques

Animation, 3D render / CGI

Industries

Big Box Retail

Color

Royal Blue

Powder Blue

Pure White

Background

Set-dressed