BIG W Toys for Joy 2024

About

BIG W's 'Toys for Joy' campaign presents a whimsical musical performance featuring a cast of toys and action figures. The commercial utilizes stop-motion animation to bring a plush rabbit, robotic keyboardist, and action-figure bandmates to life on an illuminated stage. Developed by M&C Saatchi Australia Group, the project leans into a retro aesthetic, pairing detailed 3D render and CGI techniques with a lively musical score produced by MassiveMusic Sydney. Resolution Design handled the production and post-production, executing the fluid motion sequences that define the spot.