BIG W: Toys for Joy
Brand
Date
Dec 2024
Description
BIG W's 'Toys for Joy' campaign presents a whimsical musical performance featuring a cast of toys and action figures. The commercial utilizes stop-motion animation to bring a plush rabbit, robotic keyboardist, and action-figure bandmates to life on an illuminated stage. Developed by M&C Saatchi Australia Group, the project leans into a retro aesthetic, pairing detailed 3D render and CGI techniques with a lively musical score produced by MassiveMusic Sydney. Resolution Design handled the production and post-production, executing the fluid motion sequences that define the spot.
Style
Humorous, Vertical, Commercial, Retro
Techniques
Animation, 3D render / CGI
Industries
Color
Royal Blue
Powder Blue
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.