BIG W How Good's Christmas 6s - Gift for the Aunt 2026

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BIG W delivers its latest holiday retail campaign, 'How Good's Christmas - Gift for the Aunt,' a 6-second spot that leans into a familiar, domestic aesthetic. Directed by Jesse Richards, the film captures a quiet, festive moment as a woman unboxes a fitness gift within a warmly lit, decorated living room. The production brings a nostalgic feel to the seasonal commercial, focusing on relatable gifting scenarios. The project features creative direction from Eric Franken, with production handled by Poppet and post-production and sound design provided by OTIS Studios.