BIG W How Good's Christmas 6s - Gift for the Kids 2026

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Big W highlights the season of gifting with its 'How Good's Christmas 6s' campaign, featuring a festive commercial spot. The film captures a quiet, domestic holiday morning, leaning into a warm color palette and live-action technique to ground the seasonal narrative in a cozy, relatable setting. Directed by Jesse Richards, the spot showcases the brand's focus on the retail experience during the holiday period. The production was supported by 72andSunny, with post-production and VFX handled by Poppet and audio design provided by OTIS Studios.