BIC Gelocity
Lottery
Brand
ProjectLottery
Date
Feb 2025
Description
BIC Gelocity explores a lighthearted interaction between two characters in this commercial for the Lottery project. The piece features a live-action encounter situated outside a newsagent kiosk, where two young men engage in a dynamic dialogue. Throughout the spot, retro-inspired animated visual effects overlay the action, accentuating the product branding. Produced by All Of Us Here, the commercial utilizes a horizontal format to capture the exchange, blending character-driven performance with integrated digital motion graphics.
Style
Horizontal, Commercial, Retro
Techniques
VFX / visual effects
Industries
Banking
Color
Burnt Orange
Navy
Beige
Background
Public Square
Context
TVC / TV Commercial
Associated creatives
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