BIC Gelocity
Lottery
Brand
ProjectLottery
Date
Feb 2025
Description
BIC Gelocity explores the intersection of everyday scenarios and creative expression in this commercial spot titled 'Lottery'. The film captures an interaction between two characters outside a newsagent, utilising live-action technique blended with animated visual effects. The project leans into a retro aesthetic to frame the narrative, highlighting the product's presence within a familiar retail environment. Production was handled by All Of Us Here.
Style
Horizontal, Commercial, Retro
Techniques
VFX / visual effects
Industries
Banking
Color
Burnt Orange
Navy
Beige
Background
Public Square
Context
TVC / TV Commercial
Associated creatives
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