Beyond Meat
Cropaganda
Brand
ProjectCropaganda
Date
Jun 2026
Description
Beyond Meat’s 'Cropaganda' campaign highlights the brand's plant-based product line through a narrative-driven commercial. The film moves between expansive, cinematic rural landscapes and focused kitchen environments, contrasting the raw, earth-to-table sourcing process with finished prepared meals. Developed by agency Mojo Supermarket, the piece employs live-action techniques to bridge the gap between agrarian harvesting and modern consumption. The execution incorporates moody lighting and dynamic text overlays to frame the brand's approach to plant-based protein.
Style
Horizontal, Commercial, Cinematic, Moody
Industries
CPG / Packaged Food
Color
Mustard
Jet Black
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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