TikTok: Olympics
Brand
Date
Aug 2024
Description
TikTok’s campaign for the Olympics highlights the platform’s role in digital sports engagement. Produced by By Association with creative leadership from Mojo Supermarket, the spot channels the intensity of athletic competition through a series of fast-paced cuts. The edit leans into a high-energy aesthetic, utilizing action-oriented live-action technique alongside moments of slow motion to bridge the gap between smartphone perspectives and traditional sports coverage. The project includes sound design by Cheng Zhuang and visual effects by Space Cowboys Studio to maintain momentum across the sequence.
Style
Horizontal, Commercial, Action
Techniques
Slow motion
Industries
Event
Olympics
Color
Jet Black
Crimson
Pure White
Context
Social Media / Short Form Video
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