Toyota: 'Beyonce - I Decide'
Brand
Date
Oct 2026
Description
Toyota presents 'I Decide', a cinematic music video commercial featuring Beyonce. The narrative structure weaves together a series of vignettes illustrating diverse moments of development and artistic life, moving from intimate domestic interiors to energetic, live-action stage performances. The project leans into a moody aesthetic, utilizing varied lighting compositions to connect scenes ranging from music studio sessions to rain-slicked urban environments. The sequence features a mix of observational life moments and high-energy performance sequences, with sound design by Swell Sound.
Style
Horizontal, Cinematic, Moody
Industries
Color
Jet Black
Crimson
Silver (metallic)
Background
Street
Context
TVC / TV Commercial
Associated creatives
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