Bershka
Out of core by Lysa Thieffry
Mar 2025
Bershka’s fashion campaign, 'Out of core,' features a series of high-energy editorial stills directed and captured by Lysa Thieffry. The project leans into futuristic and commercial aesthetics, utilising neon lighting and vibrant digital sky backdrops to frame the subjects in surreal, weightless compositions. The series stars model Nadine Kirilova, joined by a second model, in dynamic poses that highlight metallic footwear and experimental streetwear. With makeup artistry by Gloria Rico, the visual execution incorporates dramatic lens flares and saturated colour palettes to ground the high-street fashion pieces in an otherworldly setting.
Vertical, Commercial, Neon, Golden Hour
VFX / visual effects
High Street Fashion
Advertising Campaign
