Bendigo Bank
Closer Than You Think
Brand
ProjectCloser Than You Think
Date
Jun 2026
Description
Bendigo Bank explores the personal dimensions of property ownership in the 'Closer Than You Think' commercial. The campaign features a series of live-action vignettes, focusing on individuals sharing reflections on home and investment while moving through familiar suburban landscapes. The production, led by the creative team at Dig Agency with production from TRUCE, utilizes dynamic tracking shots to ground the narrative in relatable, real-world settings. Shot in natural light, the project pairs steady motion with sharp focus to maintain an approachable visual language across the horizontal commercial format.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Banking
Color
Navy
Camel
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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