Bendigo Bank’s campaign, Closer Than You Think, explores themes of home ownership and property investment through a series of personal vignettes. The commercial employs a live-action technique to capture individuals in suburban settings, using a dynamic tracking style to ground the narrative in everyday environments.
Produced by TRUCE with creative direction from Dig Agency, the project uses natural light to maintain an approachable visual tone. The cinematography focuses on relatable character moments and conversational reflections, supported by sharp focus and clean colour grading to maintain consistent production values throughout the film.
