Belvita
Manana con Ganas
Brand
ProjectManana con Ganas
Date
Jun 2026
Description
Belvita’s campaign, Manana con Ganas, is a commercial video that centres on a morning kitchen setting, focusing on the connection between breakfast routines and daily energy. The production utilizes a live-action technique to capture a domestic atmosphere, underscored by natural light and a bright, high-key colour palette. Produced by GREATERGOOD, the film balances intimate, candid dialogue with product-focused shots, highlighting the breakfast biscuits against a signature yellow background to ensure brand recognition within the food and beverage space.
Style
Horizontal, Commercial, Warm
Industries
CPG / Packaged Food
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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