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Gucci: Beauty and the Bag

Brand
Date

Oct 2026

Description

Gucci presents 'Beauty and the Bag,' a luxury fashion campaign featuring model Vittoria Ceretti. The series captures a minimalist approach to high-fashion imagery, centering on a structured white coat and a signature quilted leather shoulder bag with gold chain hardware. Photographed by Mert & Marcus, the campaign utilizes a clean white studio aesthetic and precise directional lighting. The execution leans into a commercial, polished look, emphasising sharp textures and bold beauty styling, including slicked-back hair and intensive eye makeup.

Style

Vertical, Polished, Commercial, Clean

Color
Pure White
Background

White Seamless

Context

Advertising Campaign

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