Beats: Welcome to the Dark
Brand
Date
Jan 2024
Description
Beats presents 'Welcome to the Dark,' a brand video exploring the intersection of music and professional sports. Featuring Lil Baby and Ja Morant, the film moves through studio spaces and performance environments using a high-contrast aesthetic that captures both the preparation and intensity of its subjects. The production leans into a raw, documentary-style observation while maintaining commercial polish. Through vertical, desaturated, and analogue-influenced frames, the project bridges the energy of its talent with the technical atmosphere of the set, highlighting the interplay between artist and equipment.
Style
Editorial, Vertical, Action, Desaturated
Techniques
Analogue / film
Industries
Background
White Seamless
Context
Brand Film / Corporate Video
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