Beats: The King & The Viking
Brand
Date
Jan 2024
Description
Beats presents 'The King & The Viking,' a brand film that captures the intersection of elite athletic focus and quiet domestic life. The project features LeBron James and Erling Haaland, framed through an intimate, cinematic lens that emphasizes individual intensity. Produced by Translation, the film leans into moody lighting and structured interior settings. The narrative balances these grounded, personal moments with sharp urban transitions, utilizing live-action techniques to maintain a clean, high-end aesthetic throughout the production.
Style
Horizontal, Cinematic, Moody, Clean
Industries
Background
Bedroom
Context
Brand Film / Corporate Video
Associated creatives
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