BBC
Christmas Jumpers Ident
Brand
ProjectChristmas Jumpers Ident
Date
Dec 2024
Description
BBC presents the Christmas Jumpers Ident, a festive broadcast campaign developed in collaboration with Aardman. The project leverages stop-motion claymation to establish a holiday-themed narrative, featuring a cast of characters in a living room setting. Built with cinematic lighting and intricate set design, the spot incorporates animation and live-action technique elements to deliver a nostalgic aesthetic. The production is finished in a horizontal format for broadcast distribution.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Animation
Industries
Broadcast & TV Networks
Event
Christmas
Color
Forest Green
Crimson
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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