BBC: Christmas Jumpers Ident
Brand
Date
Dec 2024
Description
The BBC 'Christmas Jumpers Ident' brings seasonal warmth to the screen through a character-driven stop-motion animation. Executed by the team at Aardman, the project utilizes detailed claymation to construct a living room scene centered on characters clad in branded festive knitwear. The piece leans into classic holiday imagery, employing a nostalgic aesthetic and cinematic framing to establish its broadcast presence. The production relies on traditional live-action techniques to bring tactile, textured movement to the broadcast identity.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Animation
Industries
Event
Christmas
Color
Forest Green
Crimson
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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