BBC
Ice Sculpture Ident
Brand
ProjectIce Sculpture Ident
Date
Dec 2024
Description
BBC One presents an ident featuring the iconic clay characters Wallace and Gromit in a winter-themed broadcast spot. Produced by Aardman, the project uses stop-motion animation to bring the duo to life as they carve intricate ice sculptures in a backyard setting. The production leans into the studio's traditional handcrafted aesthetic. The work balances a cinematic scale with the tactile detail of classic claymation, set against a bright, expansive winter backdrop.
Style
Horizontal, Cinematic, Warm
Techniques
Animation
Industries
Broadcast & TV Networks
Color
Navy
Forest Green
Pure White
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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