BBC: Ice Sculpture Ident
Brand
Date
Dec 2024
Description
BBC One features its iconic characters Wallace and Gromit in this broadcast ident, which leans into the studio's heritage of stop-motion animation. Produced by Aardman, the spot depicts the pair crafting ice sculptures within a winter-themed setting. Utilizing a combination of animation and live-action technique, the project highlights a classic handcrafted aesthetic. The scene captures the duo against a bright, expansive landscape, maintaining the familiar character dynamics characteristic of their previous work within the Broadcast & TV Networks sector.
Style
Horizontal, Cinematic, Warm
Techniques
Animation
Industries
Color
Navy
Forest Green
Pure White
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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