BBC
Ice Sculpture Ident
Brand
ProjectIce Sculpture Ident
Date
Dec 2024
Description
BBC One features its iconic characters Wallace and Gromit in this broadcast ident, which leans into the studio's heritage of stop-motion animation. Produced by Aardman, the spot depicts the pair crafting ice sculptures within a winter-themed setting. Utilizing a combination of animation and live-action technique, the project highlights a classic handcrafted aesthetic. The scene captures the duo against a bright, expansive landscape, maintaining the familiar character dynamics characteristic of their previous work within the Broadcast & TV Networks sector.
Style
Horizontal, Cinematic, Warm
Techniques
Animation
Industries
Broadcast & TV Networks
Color
Navy
Forest Green
Pure White
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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