Batiste
Sensitive Scalp
Brand
ProjectSensitive Scalp
Date
Jun 2026
Description
Batiste presents this commercial campaign for their Sensitive Scalp range, captured through live-action footage that focuses on daily haircare routines. The visual narrative unfolds within a softly lit bedroom setting, emphasizing a clean aesthetic that highlights product application and natural hair textures. Produced by GREATERGOOD, the project centers on a group of women in a relaxed environment, transitioning between personal styling moments and collaborative interaction with the product packaging. The warm, ambient lighting defines the commercial look, maintaining a consistent tone across the sequence of shots.
Style
Horizontal, Commercial, Clean
Industries
Haircare
Color
Petrol Blue
Pure White
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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