Baselayer

Jan 2026

Baselayer’s brand identity project establishes a visual system defined by technical precision and a modular, corporate aesthetic. Created in collaboration with Design agency Together, the project spans digital interface architecture, motion graphics, and environmental applications. The identity leans into a clean, minimalist design language, utilizing a structured grid system and a palette of deep navy, white, and accent tones. The visual framework integrates motion design to demonstrate software functionality, including verification flows, data visualization, and risk compliance metrics. Through the use of geometric icon sets and clear typographic hierarchies, the work maintains consistency across both digital portals and physical brand assets. This comprehensive system balances functional data representation with a professional, modern look suited for the technology sector.

Horizontal, Commercial, Minimalist, Clean

Solid Colour

Brand Film / Corporate Video