Banco Provincia
"Terrenales - Genia"
Brand
Project"Terrenales - Genia"
Date
Jan 2026
Description
Banco Provincia’s 'Terrenales - Genia' commercial spot positions the banking brand within an academic context to address digital security and phishing awareness. The narrative follows a physics professor in a university amphitheater, capturing the lecture environment with a focus on professional staging and clean cinematography. Developed with ÁCIDO as the creative agency, the project utilizes live-action technique and natural light to maintain an authentic, high-contrast aesthetic. Production was handled by Oruga and BUCLE, with BUCLE also managing post-production and VFX.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Banking
Color
Jet Black
Navy
Beige
Background
Library
Context
TVC / TV Commercial
Associated creatives
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