Banco Provincia: "Terrenales - Genia"
Brand
Date
Jan 2026
Description
Banco Provincia’s campaign 'Terrenales - Genia' explores the intersection of academic life and digital security. Directed with a focus on narrative clarity, the spot features a physics professor navigating complex mathematical equations within a traditional university amphitheater. The production employs a cinematic, clean aesthetic, utilizing natural light to ground the setting in a professional environment. The project, created in collaboration with agency ÁCIDO, translates the technical subject of phishing and digital safety into an accessible live-action commercial.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Jet Black
Navy
Beige
Background
Library
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.