Banco Provincia
"Terrenales - Crack"
Brand
Project"Terrenales - Crack"
Date
Jan 2026
Description
This commercial for Banco Provincia follows a young athlete training within an indoor basketball facility. The spot captures the player as he balances intensive practice drills with a mobile phone conversation on the court. Production leans into cinematic framing and a clean visual aesthetic to document the movement. The film utilises the interplay of natural light and golden hour tones to highlight the wooden textures of the gymnasium floor. Creative direction for the project was provided by ÁCIDO, with production handled by Oruga and BUCLE. Post-production and VFX were also completed by BUCLE.
Style
Horizontal, Cinematic, Clean, Golden Hour
Techniques
Natural light
Industries
Banking
Color
Navy
Medium Grey
Background
Gym
Context
TVC / TV Commercial
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