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Banco Provincia: "Terrenales - Crack"

Date

Jan 2026

Description

Banco Provincia presents 'Terrenales - Crack,' a commercial project centered on an athlete navigating daily life alongside his sports training. The narrative follows a young man balancing basketball practice in an indoor gymnasium with professional communication. Produced by Oruga and BUCLE, with creative direction by ÁCIDO, the film utilizes cinematic framing and natural light to capture the movement within the sports facility. The production emphasizes clean, live-action techniques to define the atmosphere of the indoor court.

Style

Horizontal, Cinematic, Clean, Golden Hour

Techniques

Natural light

Industries
Color
Navy
Medium Grey
Background

Gym

Context

TVC / TV Commercial

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