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Brand
BACTROBAN / HALEON
ProjectThe Healable Ramp

BACTROBAN / HALEON The Healable Ramp 2024

Associated creatives

Dentsu Creative China
Dentsu Creative ChinaAgency / Creative

Tags

skateboarder performing trickskateboarderskateboard rampskate rampbactroban productproduct display

Description

This dynamic video commercial for the Bactroban project by Haleon opens with an aerial shot of the Shanghai skyline before transitioning to an energetic skate ramp event. Skateboarders perform mid-air tricks inside a custom ramp structure branded with Bactroban signage and product displays. The footage captures the fast-paced action from multiple camera angles, blending skate culture with commercial product placement. Dentsu Creative China provided agency and creative support for the production. The video is edited with fast cuts, natural lighting, and an upbeat atmosphere highlighting public engagement.