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Back at the Ranch

Cowboy Boot–Soccer
Brand
Back at the Ranch
ProjectCowboy Boot–Soccer
Date

Jul 2026

Description

Back at the Ranch presents their latest footwear initiative, Cowboy Boot–Soccer, a project that explores the intersection of heritage craftsmanship and modern performance utility. The production highlights the brand’s commitment to USA-based manufacturing, documenting the material preparation process alongside high-energy athletic sequences. The commercial, executed with agency partners Team One, leans into a distinct monochrome aesthetic. By pairing traditional leatherwork with high-contrast live-action technique and integrated VFX, the film frames the bespoke cleats against a backdrop of soccer, surfing, and skiing to emphasize the boot's versatility.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

VFX / visual effects

Industries

Footwear

Color
Jet Black
Cobalt
Background

White Seamless

Context

Advertising Campaign

Associated creatives

Team One
Team OneAgency / Creative
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