Bachan's
Look for the Octopus: Choose Wisely
Brand
Date
Mar 2026
Description
Bachan's brings a distinct brand personality to the grocery aisle in this commercial campaign, Look for the Octopus: Choose Wisely. The film centres on an interaction between a father and son, grounded by a playful appearance from a red octopus mascot. Developed by Barrett Hofherr, the production leans into a clean, live-action technique. The narrative unfolds within a retail environment, using natural lighting to maintain an approachable, humorous tone while keeping the focus on the product shelf placement.
Style
Humorous, Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Color
Navy
Nude / Sand
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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