Habit Burger & Grill: Float On
Brand
Date
Mar 2026
Description
Habit Burger & Grill leans into a vibrant summer aesthetic with its 'Float On' campaign. Developed by agency Barrett Hofherr, the commercial captures a leisurely poolside scene marked by bright yellow accents and a warm, sun-drenched atmosphere. The film utilizes a mix of live-action techniques and cinematic drone footage to frame the outdoor setting, creating a high-energy, refreshing visual tone. Media planning for the project was managed by Exverus.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Drone footage
Industries
Color
Golden Yellow
Royal Blue
Pure White
Background
Outdoor Pool
Context
TVC / TV Commercial
Associated creatives
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