Habit Burger & Grill
Float On
Brand
ProjectFloat On
Date
Mar 2026
Description
Habit Burger & Grill leans into summer leisure with their latest commercial, 'Float On.' The campaign captures a vibrant, sun-drenched scene at a resort pool, featuring individuals relaxing under bright yellow umbrellas and cooling off in the water. Developed by Barrett Hofherr, the spot uses cinematic, live-action techniques to emphasize a warm, playful aesthetic. Media planning for the project was managed by Exverus.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Drone footage
Industries
Fast Food
Color
Golden Yellow
Royal Blue
Pure White
Background
Outdoor Pool
Context
TVC / TV Commercial
Associated creatives
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