Australian Red Cross Lifeblood
Unlikely Version (BTS)
ProjectUnlikely Version (BTS)
Date
Mar 2026
Description
Australian Red Cross Lifeblood provides a behind-the-scenes look at the 'Unlikely Version' campaign, capturing intimate interview segments with individuals sharing personal experiences. Filmed in a dimly lit auditorium, the documentary-style production employs low-key lighting and ambient overheads to create a moody atmosphere. The project was produced by MOFA, with creative input from LBB Admin, media strategy by Clemenger BBDO, and post-production work by The Editors. Sound and music were composed by Level Two Music and Bang Bang Studios.
Style
Documentary, Horizontal, Commercial, Moody
Techniques
Low-key / chiaroscuro
Industries
Public Awareness
Color
Jet Black
Crimson
Background
Sports Venue
Context
Brand Film / Corporate Video
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