Audi: Audi e-tron by Jef Boes
Brand
Date
Jun 2025
Description
Audi showcases the e-tron through this cinematic commercial, shifting focus between the intensity of human performance and the precise geometry of automotive design. The film, created with the agency Prophets and production house ILA Studio, draws on a live-action technique to ground the high-end aesthetic. Set within an industrial factory, the production leverages a desaturated color palette to maintain a moody, atmospheric tone. The visual narrative balances the kinetic energy of a runner on a treadmill with the static, shrouded form of the e-tron, emphasizing sleek contours and mechanical detail.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Color
Jet Black
Silver
Background
Factory
Context
TVC / TV Commercial
Associated creatives
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