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Model having a jacket adjusted by a dresser in a backstage fashion fitting for ASOS.

ASOS Asos Autumn 26 / Chpt. 2 2026

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This backstage fashion portrait captures a model having a bomber jacket adjusted during a fitting session for the ASOS Autumn 26 project. Photographed by Sarah Blais with creative direction by Paolo Princi, the image focuses on the tactile details of the garment styling. The natural lighting and intimate framing highlight the meticulous preparation behind the commercial fashion campaign. Hands adjust the collar and zipper of the outerwear against an understated interior setting.