Arnott's: Shapesons
Brand
Date
Jan 2025
Description
Arnott’s brings a lighthearted focus to domestic life in this commercial campaign for Shapesons. Directed by the team at Rabbit, the spot leans into a warm, naturalistic aesthetic, capturing candid moments between a family sharing snacks within a residential setting. The production utilizes live-action techniques to emphasize a clean, authentic atmosphere. With creative development led by TKT Sydney, the project balances home-centric staging with an approachable tone. Post-production and VFX were handled by White Chocolate VFX, while Otis Studios provided the soundscape, and Peta Einberg Casting managed talent recruitment.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Medium Grey
Pure White
Beige
Background
Living Room
Context
Advertising Campaign
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