Armand Basi

May 2024

The Armand Basi x Per Gotesson 2024 capsule collection campaign explores the intersection of contemporary menswear and structural urban design. Captured by photographer and creative director Geray Mena, the editorial imagery leans into the interplay between classical stone architecture and modern streetwear silhouettes. The series features models Eliseu Casas and Soribah Ceesay across a range of outdoor settings, utilizing natural light to define the textures of knitwear, structured outerwear, and tailored trousers. Through an editorial approach, the collection highlights dynamic movement and clean lines, framing the apparel against cobblestone paths and vertical building facades.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Street

Advertising Campaign