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·ARCHETYPES SF 26

Athiec Geng seated in a leather sling chair wearing a black tank top and dark trousers for Alaïa

Close-up of an olive green perforated leather tote bag standing upright on a grey surface against a translucent white backdrop.

Model wearing a white shirt and textured white pants in a black and white fashion portrait for Alaïa ARCHETYPES SF 26.

Close-up of a clear transparent designer handbag held against a dark background in an Alaia fashion campaign.

Model Athiec Geng seated in a black leather chair wearing a white shirt and black fringe skirt for Alaïa Archetypes

Model with crossed legs wearing heeled sandals against a plain background for Alaia

Model wearing a white halter dress with a black buckled belt against a white background

Close-up of a model wearing a textured knitted two-piece outfit in blue and burgundy against a plain light background.

Model walking up white marble stairs wearing heeled mules in the Alaia Archetypes SF26 campaign.

Model Athiec Geng wearing a white shirt and black fringe skirt leaning on a chrome table for Alaïa

Alaïa ARCHETYPES SF 26 2026

About

For ARCHETYPES SF 26, luxury house Alaïa presents a fashion campaign that emphasizes architectural lines and refined craftsmanship. Shot by photographer Charlotte Stouvenot under the creative direction of Fabrice Paineau, the series features model Athiec Geng in a minimalist, clean studio environment that pivots between stark monochrome portraits and textured close-ups of the collection’s intricate knitwear and accessories. Designed by Pieter Mulier, the project leans into a polished editorial aesthetic. Fashion editor and stylist Aleksandra Woroniecka shapes the look through sleek tailoring and tactile layering, supported by set design from Mila Taylor-Young. The production incorporates analogue film and natural light techniques to highlight the sculptural silhouettes and dimensional qualities of the garments.