Alaïa: ARCHETYPES SF 26

Jul 2026

For ARCHETYPES SF 26, luxury house Alaïa presents a fashion campaign that emphasizes architectural lines and refined craftsmanship. Shot by photographer Charlotte Stouvenot under the creative direction of Fabrice Paineau, the series features model Athiec Geng in a minimalist, clean studio environment that pivots between stark monochrome portraits and textured close-ups of the collection’s intricate knitwear and accessories. Designed by Pieter Mulier, the project leans into a polished editorial aesthetic. Fashion editor and stylist Aleksandra Woroniecka shapes the look through sleek tailoring and tactile layering, supported by set design from Mila Taylor-Young. The production incorporates analogue film and natural light techniques to highlight the sculptural silhouettes and dimensional qualities of the garments.

Editorial, Vertical, Clean, Minimalist

White Seamless

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