Apple Music: Where analog and digital co-exist.
Brand
Date
Sep 2025
Description
Apple Music explores the intersection of classic audio culture and modern streaming in this media campaign. Featuring a fisheye lens perspective and warm, vintage color grading, the work leans into an analog film aesthetic to frame the environment of a record store. The project captures a moment of discovery through atmospheric cinematography and intimate, live-action framing, highlighting the experience of navigating physical media while maintaining a contemporary perspective on music consumption.
Style
Horizontal, Cinematic, Warm, Retro
Techniques
Analogue / film
Industries
Color
Golden Yellow
Denim
Background
Retail Store
Context
Brand Film / Corporate Video
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