Apple Music: Taylor Treadmill
Brand
Date
Nov 2025
Description
Apple Music highlights the integration of streaming services into daily fitness routines in this commercial titled Taylor Treadmill. Featuring Taylor Swift, the spot captures a moment of music discovery within a high-intensity training environment. Produced as a live-action commercial, the film focuses on the user interface of the Apple Music app, showcasing playlist curation during a workout session. The execution utilizes natural light to maintain a clean, grounded aesthetic throughout the gym setting, with music and sound strategy provided by MAS-Music and Strategy.
Style
Vertical, Commercial
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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