Apple Music: Gold Artefacts
Brand
Date
May 2024
Description
Apple Music’s Gold Artefacts campaign for the 100 Best Albums project utilizes a series of dynamic animations to visualize iconic symbols. The visuals feature a rotating grid of metallic objects, including dice, instruments, and geometric forms, all rendered with a polished finish. The project channels a cinematic aesthetic, leaning into 3D render and CGI techniques to highlight ranking elements against high-contrast backgrounds. Development was led by agency TBWA Media Arts Lab Los Angeles, with animation provided by MNFST and sound design by Model Citizen Creative.
Style
Horizontal, Cinematic, Polished
Techniques
Animation, 3D render / CGI
Industries
Color
Gold
Background
Black Seamless
Context
Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.