Apoticari

Jul 2025

Apoticari’s brand identity project establishes a visual language rooted in earthy tones and tactile material textures. The work balances botanical illustrations with clean, structured typography to convey a curated, apothecary-inspired aesthetic. GeneralPublic developed the graphic identity, incorporating techniques like emboss and deboss to provide physical depth to product packaging and collateral. The imagery leans into a minimalist and monochrome palette, featuring high-contrast botanical forms and raw, landscape-inspired visuals that ground the skincare line in a sense of natural origin. Through macro photography and CGI, the branding highlights the interplay between amber glass, waffle-knit textiles, and translucent liquids. The overall execution prioritizes clean composition and tonal consistency across diverse product formats.

Vertical, Clean, Commercial

E-commerce / Product