Brand
ProjectBrand Identity

Apoticari Brand Identity 2025
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Description
This product shot features a dark red waffle-knit pouch wrapped with a vibrant orange paper band bearing distinct black typographic details for Apoticari. The textured fabric of the pouch displays a prominent waffle weave pattern, contrasted by the smooth matte finish of the paper sleeve. The lighting is low-key and dramatic, casting soft shadows that isolate the product against a dark, uniform background. GeneralPublic designed the graphic identity for this project. The overall composition highlights material contrast and typographic branding.