Aon Golf Story 2024: Matt - 30
Brand
Date
Mar 2026
Description
This Aon Golf Story 2024 campaign, titled 'Matt - 30', highlights the analytical intersection of professional golf and data-driven strategy. The piece follows a professional golfer as he navigates a tech-forward environment, reviewing course performance metrics and weather data presented across a series of large digital screens. Produced by Max Cooper, the film uses cinematic lighting to maintain a clean, professional aesthetic. The execution leans into a live-action technique, accented by VFX to integrate the statistical overlays within the circular set, emphasizing a focus on tactical precision.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
VFX / visual effects
Industries
Color
Navy
Silver
Background
Virtual Production Background
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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