AO25

Dec 2024

The AO25 promotional campaign brings the intensity of the upcoming sports season to the forefront, blending high-energy sporting action with the distinct atmosphere of stadium environments. Developed by BMF, the piece channels the scale of live-action tennis matches and competitive play through a series of rapid, rhythmic cuts. The production leans into a saturated aesthetic, balancing sharp blue and white tones against the outdoor stadium backdrop. Executed with technical precision, the visual language utilizes a cinematic approach to frame the movement of tennis equipment and participants, capturing the energy of the sport with a vibrant, high-contrast edit.

Horizontal, Cinematic, Saturated, Warm

Basketball

Australian Open

Sports Venue

TVC / TV Commercial