Anytime Fitness: Real AF
Brand
Date
May 2022
Description
Anytime Fitness presents 'Real AF', a commercial campaign that highlights the breadth of personal fitness experiences. The spot features a diverse array of individuals engaged in a wide range of training activities, moving between gym environments and home workout settings. Crafted by the team at Colle McVoy, the production utilizes a live-action technique to capture candid moments of movement and coaching. The visual approach leans into dynamic split-screen cuts and natural lighting to emphasize individual training journeys.
Style
Horizontal, Commercial
Industries
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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