Anytime Fitness: Mantras
Brand
Date
Dec 2023
Description
Anytime Fitness explores the intersection of individual resolve and professional support in its latest commercial project, Mantras. The campaign features live-action vignettes centered on personal training sessions within a fully equipped gym environment. With creative direction from Mischief @ No Fixed Address, the production highlights the relationship between member and coach. The project utilizes natural light to capture the grounded, functional atmosphere of the fitness facility, maintaining a clean aesthetic throughout the sequence.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Royal Blue
Jet Black
Background
Gym
Context
TVC / TV Commercial
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