Anytime Fitness: Learned in School
Brand
Date
Dec 2023
Description
Anytime Fitness launches its latest commercial spot, 'Learned in School,' featuring a fitness coach delivering a direct-to-camera address from the gym floor. Surrounded by members engaging in a variety of strength and cardiovascular training, the work grounds its message within the functional environment of the fitness facility. The campaign was developed by Mischief @ No Fixed Address, with production handled by Strike Anywhere. The project utilizes live-action techniques to maintain a clean visual identity, bolstered by editorial contributions from School Editing, post-production and VFX from Artjail, and sound design by Vapor Music.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Violet
Background
Gym
Context
TVC / TV Commercial
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